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 * BUEC 342 Project (March 15, 2010)

Projeect Description** The term project is a group project, with no more than five students in each group. Its purpose is to provide students with an opportunity to enhance and apply their knowledge of international business through a real world case study of moderate complexity. Therefore, the project involves an in-depth examination of either **one** business entity (the"firm") that is planning to enter **one** foreign market, or a foreign country interested in entering the Canadian market. Licensing and franchising options are excluded for purposes of this project. The instructor will provide a few suggestions regarding possible projects. The report you submit must include the following items:

1. Executive Summary 2. Introduction 3. Description of the firm and its industry 4. Analysis of relevant political, legal, cultural and business environments 5. A SWOT analysis of the firm in the target country 6. A description of the market entry strategy, implementation and any steps to ensure profitability 7. Evaluation of the maket entry, implementation and maketing suggestions 8. Conclusion 9. List of references

Maximum 20 pages in length (excluding references and appendices.) 12 point font size, line spacing 1.5, margin of 1 inch all around. Two sided printing is encouraged for the sake of the environment.
 * Report parameters**

IMPORTANT: Follow the citiation guidelines provided by the Winspear BUsiness Reference Library at []. Please follow APA style guidelines and ensure that you adhere to the University Student Code of Conduct. Use only secondary sources to complete your research project.

Each paper will be evaluated based on its originality, thoroughness, correctness, clarity and application of course materials. Please ensure that all sources are properly referenced.
 * Marking**

Each group will make a 25-30 minute presentation followed by a 10 miunute class discussion of the project. Each memeber of the group has to participate in the presentation. The group presentation will be evaluated based on content, effectiveness of presentation materials used, items (topics) covered, and the contribution made by each presenter to the overall presentation.
 * Class presentation**